In some network marketing companies to sell for the final focus of the misleading marketing staff, the domestic demand side of the prevalence of corporate marketing "website optimization" misunderstanding, often that is the site optimization keywords ranking improve. In fact, website optimization can achieve the core keywords and long tail keywords to enhance the role of ranking, in other words include site optimization ranking optimization. However, in the widely used optimization keyword ranking, keyword ranking purchase of other services, site optimization simply can not be considered. To better understand the "optimal position" and "website optimization," Chang Hang Feng define and implement practices from both an overview of the difference.
Ranking optimization is designed for enterprise customers to product / service promotion requirements, for a / multiple search engines to rank specific keywords to enhance service, improve the natural ranking upgrade their ranking in the top 10 and press charges.
This center involves several elements: 1, for one or more search engines. Mainly for the domestic general keywords ranking on Google and Baidu are two search engines, ranking optimization for the search independent billing; 2, specific keywords. The promotion of enterprises according to their own needs, make keywords list, network marketing company rankings based on keywords heat and competitive situation, providing quotations; 3 ranking. General ranking optimization are guaranteed to enhance the natural ranking of the top 10, basically does not guarantee to do the first 3 or first; 4 billing. General keywords to achieve the desired goals within one year after the companies do not need to pay extra on more than one year according billing.
To achieve compliance from the point of view, the network marketing company to use more group blog, forum posting / signature, website, etc. a large number of groups to create keyword backlinks, keyword position to achieve a specific purpose of upgrading. Industry commonly known as "rank cheating"
Website optimization is based on SWOT analysis of corporate strategy development, combined with search engine optimization technology and industry user needs analysis and user experience, from the enterprise development strategy, product line planning site to the technological development of the site and improve the overall assessment of the optimal way. In general, site optimization and more for the integrated portal, industry portals and B2C websites. Website optimized for enterprise-level Web site, it has little significance.
Different from the ranking optimization features: 1, positioning a different basis. Ranking optimization positioned to meet the needs of business in the eyes, the site located in the enterprise resource optimization analysis focused on strategic planning. 2, for different people. Ranking general common enterprise customers optimize the use, and portal-level platform with disdain. 3, covering different keywords. Ranking optimization for specific keywords, site optimization and business strategy for the core of the relevant keywords and long tail keywords, figuratively speaking, as long as the contents of the can with you to achieve top rankings. 4, the applicable search engines are different. Ranking optimization needs identified in the purchase of keywords for search engines simultaneously, and the site search engine optimization based on the general rules for all search engines are so efficient. 5, charging different ways. Annual general charge ranking optimization, site optimization billing by project, a website development project from planning to completion of the concept of integration into the platform will be optimized inside the product, no additional charge.
A simple introduction, we can easily find and site optimization ranking optimization subject to its own characteristics effect is significantly different. Correct understanding of the two different network marketing companies will be more helpful to discuss cooperation, and prevent the flicker inexplicably.
News Links: How to make money using search engine rankings
A few years ago, Internet marketing for small and medium terms, or a blank. At that time the companies do not know what is network marketing, I feel it does not give any practical role in enterprises. Most network marketing exist in large enterprises. With the leap-forward development of Internet, network marketing companies in the share of each sector performance increasing over time. SMEs slowly awakening. To now. Internet marketing has become the business operations of a key project. More and more companies need to build their corporate image sites, more and more companies need to help them optimize the Main SEO rankings, bringing business.
First analyze the model:
China has more than 90% of sites are still in business among the sick half dead website, they are waiting for you to give them optimize, improve their search engine rankings, to give them the vitality and let them use the Internet to help companies is very real to make money. Such a huge market, as long as you are careful, the customer is endless.
Come to talk about the basic process of a SEO business:
The first is a customer come to you advice, to understand the basic needs of our customers sites such as after the keyword, (a simple way to talk about analysis: an education and training such as customer, and want to "marketing consultant" keywords. Can First Baidu, www.baidu.com/s?wd =% CD% F8% C2% E7% D3% AA% CF% FA% B9% CB% CE% CA to understand its key competitive strength and heat and for services competitive nature and the heat given to customer service keyword quotes, signed a contract after successful negotiations.
Followed by closing advances. Even if this single business started. A matter of course to start for customer service. When the intended effect upon the closing balance, and finally the maintenance of the keyword ranking.
Finally talk about doing some SEO business need attention:
First, do not make rash promises: since Google changes faster and faster, so the relatively large degree of ranking fluctuations, so the best should not blind commitment to the customer;
Second, to stand in the perspective of comprehensive Internet marketing website for customers to consider only the Google ranking as the most wanted website promotion methods;
Third, analysis of quotations: Analysis of Web based marketing and reasonable to judge their own SEO strategy to enable customers through the Web site to the effect of marketing. To a customer perspective to consider finding ways to allow customers to generate revenue through the network, not just for the top ranking;
Fourth, the customer can not demand more, demand for refined. Engaged in different services and selling products, selling products is the large demand, but can not find the amount of service, because your energy is limited. Therefore, customers do not demand more, should pursue to each client to do fine, let him be your long-term customers, so this can be received very high price.
Tuesday, December 7, 2010
Microsoft, Yahoo is no longer the case only after the search engine optimization for Google
Microsoft took over Yahoo's search business before, at least 9 months or may be close to a year's time, Microsoft and Yahoo were accounted for 28% of U.S. search share, for the first time in 10 years on a Google is not a small issue challenges.
However, if the marketers to question, "Do we have to take will be taken into account?", It would not be late.
But at least one thing is certain: in the first half of 2010, digital agencies and search engine optimization consultant will give a specific program.
When people in the search box, type your product or brand to search when you want to appear in the search results page, is essential for any substantial physical or vendor in terms of e-commerce is a big expense. In the past decade, nearly means: for Google to optimize your site will probably adjust to Yahoo. But other search engines, there is not so important.
"If you optimize for Google and that also means that you also for the other search engine optimized." 360i's chief operating officer John Ragals said, "with Google, other search engines yet the gap between the serious to the point where additional investment needs . "
However, Bing (Bing) with Google and Yahoo are different, not only in the way of ranking pages, but also in showing the way the search results. If the search market, with more than two strong competitors, like back then the late '90s, when marketing need for Yahoo, Google, Lycos and Altavista do different optimized pages, just as they are now for the iPhone or other mobile devices like the case.
"Now you have to make two pages, one for Google and one for will be." SearchEngineLand.com said Danny Sullivan, editor in chief. If all goes according to plan, Yahoo will switch to the third quarter of next year will be the organic search results, and then will be added soon to be the paid search results.
"There are many differences between the two customers to consult us." We have received many questions from different customers, "digital agency Covario Craig McDonald, chief marketing officer, said." This will have some next year impact. "
Broke into the top 5
For marketers, the biggest challenge is how the two major search engines have entered the top five positions. Particular, must be, because will be in the organic search results page will display the five search results, subsequent results will be grouped by category. If the results of the sixth, which means that Google users may need to scroll the mouse to see the results, but users will have to click on to the second page to view.
"If you can not be ranked in the top five search results, then you do not get home page exposure, which means you will lose 70-80% of search users." ICrossing's vice president of natural search for Colin - Conwill (Colin Cornwell) said.
This marketing staff is a serious challenge. In view of the top five, in general, Wikipedia has a location is occupied, leaving only four places to compete. If a movie marketers to optimize the use of film characters, and that the situation even worse: the top three are from the IMDb, Wikipedia and actors of the "official" website possession, only two locations can compete.
However, the results classified as well, is to have more than one opportunity to show in the results. And must be also provided for the photos and videos of different positions, which marketers will mean more opportunities.
Adjustment algorithm
Basically, the Google algorithm more attention within the link, but will be focused on is the web page content or keywords. In other words, Microsoft is still in the will should be adjusted, so when the integration with Yahoo, it is now possible to develop strategies to change. If the two search engines for real-time search, then have to be changed.
How much investment will be carried on? Marketers need to calculate this in the fall because they have to for the 2010 web site development and budget plans. While everyone has their own goals and search strategies, but will be if / Yahoo can keep 25% of the market, that marketers can not ignore this market. This will be the first time over the years marketers can optimize the two competitors do together, and get almost 100% of the search market.
However, if the marketers to question, "Do we have to take will be taken into account?", It would not be late.
But at least one thing is certain: in the first half of 2010, digital agencies and search engine optimization consultant will give a specific program.
When people in the search box, type your product or brand to search when you want to appear in the search results page, is essential for any substantial physical or vendor in terms of e-commerce is a big expense. In the past decade, nearly means: for Google to optimize your site will probably adjust to Yahoo. But other search engines, there is not so important.
"If you optimize for Google and that also means that you also for the other search engine optimized." 360i's chief operating officer John Ragals said, "with Google, other search engines yet the gap between the serious to the point where additional investment needs . "
However, Bing (Bing) with Google and Yahoo are different, not only in the way of ranking pages, but also in showing the way the search results. If the search market, with more than two strong competitors, like back then the late '90s, when marketing need for Yahoo, Google, Lycos and Altavista do different optimized pages, just as they are now for the iPhone or other mobile devices like the case.
"Now you have to make two pages, one for Google and one for will be." SearchEngineLand.com said Danny Sullivan, editor in chief. If all goes according to plan, Yahoo will switch to the third quarter of next year will be the organic search results, and then will be added soon to be the paid search results.
"There are many differences between the two customers to consult us." We have received many questions from different customers, "digital agency Covario Craig McDonald, chief marketing officer, said." This will have some next year impact. "
Broke into the top 5
For marketers, the biggest challenge is how the two major search engines have entered the top five positions. Particular, must be, because will be in the organic search results page will display the five search results, subsequent results will be grouped by category. If the results of the sixth, which means that Google users may need to scroll the mouse to see the results, but users will have to click on to the second page to view.
"If you can not be ranked in the top five search results, then you do not get home page exposure, which means you will lose 70-80% of search users." ICrossing's vice president of natural search for Colin - Conwill (Colin Cornwell) said.
This marketing staff is a serious challenge. In view of the top five, in general, Wikipedia has a location is occupied, leaving only four places to compete. If a movie marketers to optimize the use of film characters, and that the situation even worse: the top three are from the IMDb, Wikipedia and actors of the "official" website possession, only two locations can compete.
However, the results classified as well, is to have more than one opportunity to show in the results. And must be also provided for the photos and videos of different positions, which marketers will mean more opportunities.
Adjustment algorithm
Basically, the Google algorithm more attention within the link, but will be focused on is the web page content or keywords. In other words, Microsoft is still in the will should be adjusted, so when the integration with Yahoo, it is now possible to develop strategies to change. If the two search engines for real-time search, then have to be changed.
How much investment will be carried on? Marketers need to calculate this in the fall because they have to for the 2010 web site development and budget plans. While everyone has their own goals and search strategies, but will be if / Yahoo can keep 25% of the market, that marketers can not ignore this market. This will be the first time over the years marketers can optimize the two competitors do together, and get almost 100% of the search market.
SEO3.0 will change the old pattern of pure SEO
Although English is still limited to the Google search interface Options (option), Chinese language interface has not yet apparent, but has more flexibility allows the user to select the data displayed, the function of search engine optimization agency will bring no small obstacle .
Mostly in English, search engines would be more rapid introduction of features, because the Chinese if English is not related to data integrity, and therefore always have to wait even longer, as before about Microsoft's Bing is the same.
Google Search Options give users more flexibility to display data that, when enabled, after the following features Options.
Mostly in English, search engines would be more rapid introduction of features, because the Chinese if English is not related to data integrity, and therefore always have to wait even longer, as before about Microsoft's Bing is the same.
Google Search Options give users more flexibility to display data that, when enabled, after the following features Options.
Eight precepts website promotion
First, not only to promote the site, in the implementation of web site promotion, there should be more targeting, that is to improve your site's brand effectiveness, brand promotion for the site will eventually, products, profitability of enterprises real value.
Second, any method of execution in terms of promotion, website promotion is a need to measure the input and output, cost-benefit calculation of the work. Therefore, ways to promote the identification, promotion of team structures to promote the platform of choice, to promote the team division of labor, the promotion should be connected to the work site, etc., sites also need to measure their own needs and decisions.
Third, website promotion and marketing are two complementary subject, both the content and nature of the work can not be completely separate implementation. Promotion in order to better marketing, marketing is the significance of achieving promotion, marketing and promotion of results into the effect of a certain proportion. Site from both the convergence of purpose to do the work.
Fourth, the professional website promotion should be more refined division of labor. Website promotion team to promote the division of tasks and promotion of working time arrangements are more detailed will show the trend. From the clear division of labor, the site easier to detect the completion of the task of promotion and dissemination of results of the test.
Fifth, the promotion of effective ways to master. Website or whether you choose to promote a professional marketing team for promotion. What form are required to have some marketing experience. Planning from the website to promote the development, promotion programs to promote concrete implementation level to the control of the situation, dealing with promotion of public relations crisis may occur. This requires promoters to have more experience and ideas, higher crisis response capabilities, with a deeper business knowledge.
Sixth, carry out promotion should focus on management, website promotion is a complete organic whole life cycle, from promotion of gestation (promotion program planning) to determine the promotion of the implementation of the (birth) to promote the implementation of the (growth) to the promotion of an effect, No one does not require organic management.
Seven, according to the promotion stage of the process and to promote achievement of the goals in different ways to promote the use of the stage there will be a different situation, that need a flexible alternative to promote. Than is the alternative method, the method also includes the use of the innovation.
Eight, to promote the implementation is like pregnancy, a long time can tell. Therefore, the time is to promote the accumulation of a necessary process, you promoters Eat Hot Tofu, so do not utilitarian; not anxious not even eat tofu, so the implementation process to know how to work around.
Second, any method of execution in terms of promotion, website promotion is a need to measure the input and output, cost-benefit calculation of the work. Therefore, ways to promote the identification, promotion of team structures to promote the platform of choice, to promote the team division of labor, the promotion should be connected to the work site, etc., sites also need to measure their own needs and decisions.
Third, website promotion and marketing are two complementary subject, both the content and nature of the work can not be completely separate implementation. Promotion in order to better marketing, marketing is the significance of achieving promotion, marketing and promotion of results into the effect of a certain proportion. Site from both the convergence of purpose to do the work.
Fourth, the professional website promotion should be more refined division of labor. Website promotion team to promote the division of tasks and promotion of working time arrangements are more detailed will show the trend. From the clear division of labor, the site easier to detect the completion of the task of promotion and dissemination of results of the test.
Fifth, the promotion of effective ways to master. Website or whether you choose to promote a professional marketing team for promotion. What form are required to have some marketing experience. Planning from the website to promote the development, promotion programs to promote concrete implementation level to the control of the situation, dealing with promotion of public relations crisis may occur. This requires promoters to have more experience and ideas, higher crisis response capabilities, with a deeper business knowledge.
Sixth, carry out promotion should focus on management, website promotion is a complete organic whole life cycle, from promotion of gestation (promotion program planning) to determine the promotion of the implementation of the (birth) to promote the implementation of the (growth) to the promotion of an effect, No one does not require organic management.
Seven, according to the promotion stage of the process and to promote achievement of the goals in different ways to promote the use of the stage there will be a different situation, that need a flexible alternative to promote. Than is the alternative method, the method also includes the use of the innovation.
Eight, to promote the implementation is like pregnancy, a long time can tell. Therefore, the time is to promote the accumulation of a necessary process, you promoters Eat Hot Tofu, so do not utilitarian; not anxious not even eat tofu, so the implementation process to know how to work around.
Search Engine Optimization - Get your Best of the Web
Search Engine Optimization - Get your Best of the Web
A SEO search engine optimization company to do work for clients, sometimes within the company website, as well. Their work is very important to website owners, because it is directly related to the clients or customers. A single error can point out the transaction. The actions of each of these companies is crucial, because they basically work like their clients and customers of the marketing activist. The campaign is basically on the Internet, and search engines and websites, and its transactions.
Today, e-business and network marketing is its prosperity. Therefore, the search engine companies have their business peak. A guarantee top 10 ranking in Google, MSN and Yahoo is that they provide, which is a kind of guarantee period, and until the end of the contract. In general, these projects are a long-term promotion of companies, products and websites.
Pay per click management services, link building services, website design and development services, comprehensive search engine optimization and web content writing with others, including online marketing services provided by these search engines. They offer different plans at reasonable prices. This may include online activities, membership marketing, social media optimization and the realization of marketing objectives.
The search engine optimization companies to follow certain guidelines and search engine optimization technology to provide customers around the world the best SEO services.
SEO technology is divided into two parts:
1) Fair Technology
2) Black hat techniques
Technology is more conducive to fair and make all traffic to the site a fair way. The company used unfair means to provide you with the keywords, search engines and the people in mind, and who the search. This is a great effort is worth the trouble, but it often takes a long time.
Black hat is not fair or Spamdexing meant by the traffic SEO company. This is the link farms, keyword stuffing, first spinning, the depreciation of the value of search results and user experience.
Search engine to make it a point to look at these websites to remove their index. Therefore, the black hat techniques, should avoid these companies in order to avoid risk, to obtain better performance.
A SEO search engine optimization company to do work for clients, sometimes within the company website, as well. Their work is very important to website owners, because it is directly related to the clients or customers. A single error can point out the transaction. The actions of each of these companies is crucial, because they basically work like their clients and customers of the marketing activist. The campaign is basically on the Internet, and search engines and websites, and its transactions.
Today, e-business and network marketing is its prosperity. Therefore, the search engine companies have their business peak. A guarantee top 10 ranking in Google, MSN and Yahoo is that they provide, which is a kind of guarantee period, and until the end of the contract. In general, these projects are a long-term promotion of companies, products and websites.
Pay per click management services, link building services, website design and development services, comprehensive search engine optimization and web content writing with others, including online marketing services provided by these search engines. They offer different plans at reasonable prices. This may include online activities, membership marketing, social media optimization and the realization of marketing objectives.
The search engine optimization companies to follow certain guidelines and search engine optimization technology to provide customers around the world the best SEO services.
SEO technology is divided into two parts:
1) Fair Technology
2) Black hat techniques
Technology is more conducive to fair and make all traffic to the site a fair way. The company used unfair means to provide you with the keywords, search engines and the people in mind, and who the search. This is a great effort is worth the trouble, but it often takes a long time.
Black hat is not fair or Spamdexing meant by the traffic SEO company. This is the link farms, keyword stuffing, first spinning, the depreciation of the value of search results and user experience.
Search engine to make it a point to look at these websites to remove their index. Therefore, the black hat techniques, should avoid these companies in order to avoid risk, to obtain better performance.
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