In some network marketing companies to sell for the final focus of the misleading marketing staff, the domestic demand side of the prevalence of corporate marketing "website optimization" misunderstanding, often that is the site optimization keywords ranking improve. In fact, website optimization can achieve the core keywords and long tail keywords to enhance the role of ranking, in other words include site optimization ranking optimization. However, in the widely used optimization keyword ranking, keyword ranking purchase of other services, site optimization simply can not be considered. To better understand the "optimal position" and "website optimization," Chang Hang Feng define and implement practices from both an overview of the difference.
Ranking optimization is designed for enterprise customers to product / service promotion requirements, for a / multiple search engines to rank specific keywords to enhance service, improve the natural ranking upgrade their ranking in the top 10 and press charges.
This center involves several elements: 1, for one or more search engines. Mainly for the domestic general keywords ranking on Google and Baidu are two search engines, ranking optimization for the search independent billing; 2, specific keywords. The promotion of enterprises according to their own needs, make keywords list, network marketing company rankings based on keywords heat and competitive situation, providing quotations; 3 ranking. General ranking optimization are guaranteed to enhance the natural ranking of the top 10, basically does not guarantee to do the first 3 or first; 4 billing. General keywords to achieve the desired goals within one year after the companies do not need to pay extra on more than one year according billing.
To achieve compliance from the point of view, the network marketing company to use more group blog, forum posting / signature, website, etc. a large number of groups to create keyword backlinks, keyword position to achieve a specific purpose of upgrading. Industry commonly known as "rank cheating"
Website optimization is based on SWOT analysis of corporate strategy development, combined with search engine optimization technology and industry user needs analysis and user experience, from the enterprise development strategy, product line planning site to the technological development of the site and improve the overall assessment of the optimal way. In general, site optimization and more for the integrated portal, industry portals and B2C websites. Website optimized for enterprise-level Web site, it has little significance.
Different from the ranking optimization features: 1, positioning a different basis. Ranking optimization positioned to meet the needs of business in the eyes, the site located in the enterprise resource optimization analysis focused on strategic planning. 2, for different people. Ranking general common enterprise customers optimize the use, and portal-level platform with disdain. 3, covering different keywords. Ranking optimization for specific keywords, site optimization and business strategy for the core of the relevant keywords and long tail keywords, figuratively speaking, as long as the contents of the can with you to achieve top rankings. 4, the applicable search engines are different. Ranking optimization needs identified in the purchase of keywords for search engines simultaneously, and the site search engine optimization based on the general rules for all search engines are so efficient. 5, charging different ways. Annual general charge ranking optimization, site optimization billing by project, a website development project from planning to completion of the concept of integration into the platform will be optimized inside the product, no additional charge.
A simple introduction, we can easily find and site optimization ranking optimization subject to its own characteristics effect is significantly different. Correct understanding of the two different network marketing companies will be more helpful to discuss cooperation, and prevent the flicker inexplicably.
News Links: How to make money using search engine rankings
A few years ago, Internet marketing for small and medium terms, or a blank. At that time the companies do not know what is network marketing, I feel it does not give any practical role in enterprises. Most network marketing exist in large enterprises. With the leap-forward development of Internet, network marketing companies in the share of each sector performance increasing over time. SMEs slowly awakening. To now. Internet marketing has become the business operations of a key project. More and more companies need to build their corporate image sites, more and more companies need to help them optimize the Main SEO rankings, bringing business.
First analyze the model:
China has more than 90% of sites are still in business among the sick half dead website, they are waiting for you to give them optimize, improve their search engine rankings, to give them the vitality and let them use the Internet to help companies is very real to make money. Such a huge market, as long as you are careful, the customer is endless.
Come to talk about the basic process of a SEO business:
The first is a customer come to you advice, to understand the basic needs of our customers sites such as after the keyword, (a simple way to talk about analysis: an education and training such as customer, and want to "marketing consultant" keywords. Can First Baidu, www.baidu.com/s?wd =% CD% F8% C2% E7% D3% AA% CF% FA% B9% CB% CE% CA to understand its key competitive strength and heat and for services competitive nature and the heat given to customer service keyword quotes, signed a contract after successful negotiations.
Followed by closing advances. Even if this single business started. A matter of course to start for customer service. When the intended effect upon the closing balance, and finally the maintenance of the keyword ranking.
Finally talk about doing some SEO business need attention:
First, do not make rash promises: since Google changes faster and faster, so the relatively large degree of ranking fluctuations, so the best should not blind commitment to the customer;
Second, to stand in the perspective of comprehensive Internet marketing website for customers to consider only the Google ranking as the most wanted website promotion methods;
Third, analysis of quotations: Analysis of Web based marketing and reasonable to judge their own SEO strategy to enable customers through the Web site to the effect of marketing. To a customer perspective to consider finding ways to allow customers to generate revenue through the network, not just for the top ranking;
Fourth, the customer can not demand more, demand for refined. Engaged in different services and selling products, selling products is the large demand, but can not find the amount of service, because your energy is limited. Therefore, customers do not demand more, should pursue to each client to do fine, let him be your long-term customers, so this can be received very high price.
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