Microsoft took over Yahoo's search business before, at least 9 months or may be close to a year's time, Microsoft and Yahoo were accounted for 28% of U.S. search share, for the first time in 10 years on a Google is not a small issue challenges.
However, if the marketers to question, "Do we have to take will be taken into account?", It would not be late.
But at least one thing is certain: in the first half of 2010, digital agencies and search engine optimization consultant will give a specific program.
When people in the search box, type your product or brand to search when you want to appear in the search results page, is essential for any substantial physical or vendor in terms of e-commerce is a big expense. In the past decade, nearly means: for Google to optimize your site will probably adjust to Yahoo. But other search engines, there is not so important.
"If you optimize for Google and that also means that you also for the other search engine optimized." 360i's chief operating officer John Ragals said, "with Google, other search engines yet the gap between the serious to the point where additional investment needs . "
However, Bing (Bing) with Google and Yahoo are different, not only in the way of ranking pages, but also in showing the way the search results. If the search market, with more than two strong competitors, like back then the late '90s, when marketing need for Yahoo, Google, Lycos and Altavista do different optimized pages, just as they are now for the iPhone or other mobile devices like the case.
"Now you have to make two pages, one for Google and one for will be." SearchEngineLand.com said Danny Sullivan, editor in chief. If all goes according to plan, Yahoo will switch to the third quarter of next year will be the organic search results, and then will be added soon to be the paid search results.
"There are many differences between the two customers to consult us." We have received many questions from different customers, "digital agency Covario Craig McDonald, chief marketing officer, said." This will have some next year impact. "
Broke into the top 5
For marketers, the biggest challenge is how the two major search engines have entered the top five positions. Particular, must be, because will be in the organic search results page will display the five search results, subsequent results will be grouped by category. If the results of the sixth, which means that Google users may need to scroll the mouse to see the results, but users will have to click on to the second page to view.
"If you can not be ranked in the top five search results, then you do not get home page exposure, which means you will lose 70-80% of search users." ICrossing's vice president of natural search for Colin - Conwill (Colin Cornwell) said.
This marketing staff is a serious challenge. In view of the top five, in general, Wikipedia has a location is occupied, leaving only four places to compete. If a movie marketers to optimize the use of film characters, and that the situation even worse: the top three are from the IMDb, Wikipedia and actors of the "official" website possession, only two locations can compete.
However, the results classified as well, is to have more than one opportunity to show in the results. And must be also provided for the photos and videos of different positions, which marketers will mean more opportunities.
Adjustment algorithm
Basically, the Google algorithm more attention within the link, but will be focused on is the web page content or keywords. In other words, Microsoft is still in the will should be adjusted, so when the integration with Yahoo, it is now possible to develop strategies to change. If the two search engines for real-time search, then have to be changed.
How much investment will be carried on? Marketers need to calculate this in the fall because they have to for the 2010 web site development and budget plans. While everyone has their own goals and search strategies, but will be if / Yahoo can keep 25% of the market, that marketers can not ignore this market. This will be the first time over the years marketers can optimize the two competitors do together, and get almost 100% of the search market.
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